GUARDIAN  |  Business

‘We can create hype’: H&M’s UK boss on its commitment to the high street

“我们可以制造热度”：H&M英国负责人谈其对高街的承诺

Physical shops are a key part of H&M’s efforts to fight back against cut-price rivals such as Shein and Temu.

Physical shops are a key part of H&M’s efforts to fight back against cut-price rivals such as Shein and Temu.

2026-03-22  1130词  困难
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The Brighton store, which takes the H&M brand’s total in the UK to 197, is bristling with technology, including handheld scanners on self-service checkouts and a system that can find the exact location of a product in the shop, using radio-frequency tags. Shoppers can still simply try on a dress and buy it at a till – just as in 1976.

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